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1344 Abbot Kinney Blvd, Venice, CA

The first TOMS flagship store needed to put community at the forefront and envelop supporters in the TOMS story. In order to accomplish these goals, I worked with a team of designers, copywriters and project leads to create a one of a kind space thats hand made, welcoming and full of little discoveries.


Role: Visual Merchandising Manager


  • Branding, signage and way finding design

  • Managed a team of designers working on displays and fixtures 

  • Collaborated with retail team on floor plan, flow, decor, furniture and finishes

  • Assisted with store set up and painted graphics 

  • Continual support with ongoing fixture updates and visual merchandising managing a team of designers to complete projects


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